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Posts Tagged ‘DJs’

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Sneak peek of Scratch DJ Academy NY

Thursday, July 28th, 2011

Scratch DJ Academy New York - Photograph by Michael Mariano

Scratch DJ Academy New York – Photograph by Michael Mariano

Scratch DJ Academy has finally settled into its new location at 32 Cooper Square! Scratch who? For those in the music industry, this title should be fairly familiar to you. If you are not familiar, shame on you! For those who are not acquainted, Scratch DJ Academy is a division of Scratch Music Group. In 2002, in the heydays of DJing where access to proper DJ education was not widespread, DJ Jam Master Jay and Rob Principe founded the academy to provide quality DJ education and access to the art form. Its legacy and legend extends forward to the future with the move of the academy to the historic Cooper Square where known institutions such as Cooper Square Union and New York University  are located.

I have had the privilege to be at the launch of Scratch NY’s new crib. The location was a definite game changer and the new spot had a cool vibe to it. Soon enough the Scratch Music Group will come out with a bang. The photo featured is of the Academy. Stay tuned for the launch of Scratch Music Group and its other business lines – Scratch Events and Scratch Weddings.

Keep on rockin’!

– Mike

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Portrait shoot @ The Lighthouse

Sunday, May 22nd, 2011

On-location: Scratch Weddings @ Lighthouse - Chelsea Piers

DJ Select for Scratch Weddings – Photograph by Michael Mariano

This month of May has been a busy one for the Scratch Weddings team as we just finished our photo and video shoot of our DJs at Gansevoort Hotel and The Lighthouse @ Chelsea Piers, NY. Featured in this photo is DJ Select, one of Scratch Weddings’ new DJs. I was assigned to photograph our DJ Talent and take their portrait shots on-location.

On the actual photo shoot day, the weather wasn’t cooperating. It was a good thing that The Lighthouse – an events hall is covered and had interesting interiors to shoot with. The video crew was equipped with their day-light balanced lights. It was more than enough for still photography. However, i still had to deal with shooting in the other parts of the complex. I usually just carry a simple setup since i need to be mobile enough to shoot around. I had with me a couple of portable dedicated camera flashes with a shoot-through umbrella and reflectors. There were spots where it was dark, and some had diffused window light. So i just had to adjust accordingly depdening on the lighting conditions in the complex.

The result – DJ Nire | DJ Furnace | DJ Merlin Things have been hectic in the office, but i will post a new gallery of the DJ profiles that i have documented during the past few weeks soon.

Keep posted for my next update!

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